The Importance of Effective Communication in Business
Good communication is without doubt one of the most important ingredients for business success. Without it, organisations and the employees within them will likely struggle to realise their full potential. However, although we all know how important effective communication is, it's something that is often overlooked. There are numerous benefits to communicating effectively both internally and externally with colleagues, clients and suppliers, and we've listed a few of the main advantages below.
Improved Employee Management
Strong communication, particularly from managers, enables them to better instruct and inform their employees on particular tasks, goals and general performance expectations. This, in turn, minimises the risk of mistakes being made and reduces the likelihood of confusion amongst employees. A good communicator will seek to provide consistent feedback to their staff, advising them on areas for improvement and giving praise when warranted. Even if your organisational structure operates with a long chain of command and span of control, delivering good communication throughout layers of hierarchy can still be an effective way to improve employee management.
Builds Strong Employee Relationships
Relationships between managers and employees are extremely important; they can make or break a company. Social engagements outside of working hours and team building days can significantly improve relationships in the workplace, which is good for staff moral, synergy and team unity. Building and maintaining these relationships will almost certainly lead to increased productivity and motivation amongst employees.
Builds Strong Relationships with Clients & Suppliers
Another key aspect of business growth is developing strong relationships with clients and suppliers. Keeping in touch with your customer base and creating a more pleasant experience for your clients will undoubtedly help improve sales, customer retention and loyalty to your company. Fortunately, due to developments in technology this is easier than ever. Good examples of communication with your customers are personalised emails (although don’t make them too spammy), frequent updates and any relevant news, blogging and a feedback facility. This way your clients feel more personally connected to your business, which will tend to keep them happy! Remember, customer service is everything.
Helps with Decision-Making
Effective communication also enables business decisions to be made quicker, increasing business agility and giving your business a competitive edge. In fast paced business environments, companies can't afford for there to be any delays or hold ups, as this could result in losing a lead and eventual sale. It's therefore imperative that all decisions and the consequences of these decisions are properly communicated to stakeholders, employees and indeed the clients themselves.
Another major benefit of good communication in the workplace is that it inspires enhanced levels of innovation and creativity within the organisation. In many businesses, innovation is one of the main ingredients required for success. If innovation and creativity are restricted, your entire brand can stand still as a result. It is therefore important that managers make each individual employee feel as though their opinions and ideas are valued; staff will feel more confident in coming forward to share and communicate their ideas as a result. Brainstorming sessions and team meetings are a good way of probing people in the company to make a valuable contribution to a collective task or problem.
Improves All Ares of the Business
Essentially, all areas of your organisation (both internally and externally) will benefit from improved communication. In a financial sense, strong contact with banks, investors and creditors will help to avoid any issues or confusion over income, expenditure and revenue. Additionally, it’s always good to keep key shareholders and stakeholders in the know. It’s important to communicate that your organisation is running smoothly, provides excellent service and has a lot of potential for growth. If both internal and external communication are effective, brand awareness and reputation will improve.
The benefits of effective communication in the workplace are endless, and it should be a primary focus for managers of all organisations, regardless of industry and size. If you're concerned your business doesn't have the right equipment or technical expertise to communicate effectively through digital channels, get in touch to find out how we can help facilitate awesome communication within your organisation.